Swastik Enterprise

Retail stores are not only one of a kind, as it is mainly dependent on the type of product the store is selling. The retail store layout design must represent your brand and product options. Mainly one must focus on the target audience along with the allotted plot for the store. Your store must be suitable for all the visitors that be eye-soothing and catchy.   A thriving retail store does not only focus on pricing strategy and selection of products. These factors also as well convincing the customer to purchase which is the ultimate goal of any business. The retail store design must focus on the product display being attractive and appealing enough. The convenience of the store visitors also helps in driving up sales. Here are the 5 major points that you must follow before planning for any store layout design:  Product display space While it is the concern of retail store interior design always keep in mind that the customers mainly complain about uncomfortable cramped up sp...

 We have heard this marketing term very often when we are searching for any marketing agencies. And the terms are ATL (Above The Line) and BTL (Below The Line) marketing. Except these two we also heard about TTL (Through The Line). Today we shall discuss all the marketing “lines” here. What is ATL (Above The Line) Marketing? ATL or Above the Line marketing is basically broad targeted audience that helps to build brand awareness and reputation. ATL advertainment can be done nation wise or worldwide to reach broad number of people according to the business goal. Some ATL Marketing Examples Above the Line marketing audience is broad and goal branding. Above the Line marketing activities: •    Television •    Radio •    Newspaper •    Magazine What is BTL (Below The Line) Marketing? BTL or Below the Line marketing is related to direct marketing and digital marketing campaign. Most of the time target is local area, specific cit...