ATL and BTL Marketing – Definition with Examples
We have heard this marketing term very often when we are searching for any marketing agencies. And the terms are ATL (Above The Line) and BTL (Below The Line) marketing. Except these two we also heard about TTL (Through The Line). Today we shall discuss all the marketing “lines” here. What is ATL (Above The Line) Marketing? ATL or Above the Line marketing is basically broad targeted audience that helps to build brand awareness and reputation. ATL advertainment can be done nation wise or worldwide to reach broad number of people according to the business goal. Some ATL Marketing Examples Above the Line marketing audience is broad and goal branding. Above the Line marketing activities: • Television • Radio • Newspaper • Magazine What is BTL (Below The Line) Marketing? BTL or Below the Line marketing is related to direct marketing and digital marketing campaign. Most of the time target is local area, specific cit...