ATL and BTL Marketing – Definition with Examples

 We have heard this marketing term very often when we are searching for any marketing agencies. And the terms are ATL (Above The Line) and BTL (Below The Line) marketing. Except these two we also heard about TTL (Through The Line). Today we shall discuss all the marketing “lines” here.

What is ATL (Above The Line) Marketing?

ATL or Above the Line marketing is basically broad targeted audience that helps to build brand awareness and reputation. ATL advertainment can be done nation wise or worldwide to reach broad number of people according to the business goal.

Some ATL Marketing Examples

Above the Line marketing audience is broad and goal branding.

Above the Line marketing activities:

•    Television
•    Radio
•    Newspaper
•    Magazine

What is BTL (Below The Line) Marketing?

BTL or Below the Line marketing is related to direct marketing and digital marketing campaign. Most of the time target is local area, specific city or country. Therefore audience is limited. And the main thing is, the goal of the marketing is “Conversion”.

Some BTL Marketing Examples

It can be face to face marketing in small or large area by giving sample product, voucher, leaflet dropping to get leads.

Above the Line marketing activities:

•    Free sample product
•    Leaflet Distribute
•    Google Ad campaign
•    Social media campaign
•    Email Marketing
•    Tele Marketing
•    Corporate Event & Exhibition

What is TTL (Through The Line) Marketing?

TTL or Through The Line marketing is a combination of both ATL & BTL marketing. It is used as per business goal and market demand.

Difference between ATL and BTL marketing

Let’s have a look on some basic difference between ATL and BTL marketing

Who can do ATL and BTL adverting?

Small to medium all type of business needs ATL and BTL adverting. If you are small business owner, have open store in local area, or want to reach larger people, you can surely go with ATL and BTL marketing strategy.

How to hire ATL and BTL marketing agency?

In 2021, it is really too easy to fire any ATL and BTL advertiser near you. But, before hiring any agency, just make sure about their portfolio, year of experience, number of project etc. Swastik Enterprise is one of the most well-known ATL and BTL marketing agency Kolkata and east India area. If you have any queries on ATL and BTL activities, please let us know.